Smells Like Success: Meet The Masterminds Who Turned Natural Deodorant Into A Hot Beauty Trend

They’re the leaders of a green splendor revolution! In two quick several years, Michael Cammarata, cofounder of Schmidt’s Naturals, and Moiz Ali, founder of Indigenous, transformed their manufacturers from humble start-ups into two of the most significant names in purely natural deodorants. The enterprising CEOs notify Star how they combined their organization smarts and enthusiasm for sustainability into a successful formulation.


There’s a excellent backstory to the two your products. Can you notify us about it?

Michael: In 2014, I was seeking for “natural” companies to invest in when a colleague told me, “You have to glance at

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